Step into Japan’s rich heritage through timeless traditions. From tea ceremonies to ancient temples, experience the rituals and craftsmanship that define Japan’s cultural soul.

Tradition

Natural Arts

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In traditional Japanese culture, suiseki (水石) are small naturally occurring stones which are appreciated for their beauty and power to evoke a natural scene or object. It is said that the art of suiseki originated from the fourteenth-century Chinese interest in stone appreciation, and there is even a suiseki stone that is said to have been displayed by Japanese Emperor Go-Daigo (1288–1339).

Performing Arts

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Kabuki is arguably the most famous form of Japanese theater and began in the early 17th century in Kyoto, where legend has it that a shrine maiden in the city's Izumo no Okuni Grand Shrine began performing a new style of dance drama
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Bunraku, or Japanese puppet theater, is considered one of the most sophisticated types of performing art in the world, with three puppeteers manipulating a single character.
The subtlety of the puppet's movements, the lifelike gait, the perfect harmony between the actions of the doll, the storyteller's narration and the music have taken generations to perfect.

Craft Experiences

Traditional techniques of aizome—or indigo dyeing—have been practiced for over 800 years. Different techniques lead to different results.
Kintsugi
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Samurai and Ninja

Forge, shape, and sharpen samurai swords, katanas, and knives under the guidance of practicing swordsmiths.
These respective regions offer some actual buildings used by the ninja in the past and/or museums which house previously used tools and weapons, thus retaining some level of authenticity.

“The Japanese do not look upon tradition as something which belongs to the past and which must be preserved for the sake of the past.”

— D.T. Suzuki

Tea Ceremony

Spend an extraordinary time in a tea room set in the courtyard of a long-established tea merchant and a Japanese-style room overlooking a gorgeous garden designated as a scenic spot by Kyoto Prefecture

Sumo

Sumo tournaments happen six times a year, and three of those take place in Tokyo. If you’re fortunate enough to be here when there’s a tournament on, then it’s well worth checking out.
Typically, visitors will watch the wrestlers practicing their moves and building their physical fitness and strength under the watchful eye of the stable master—usually a retired wrestler—and some of his trusted senior wrestlers.
For anyone who wishes to develop the physique of a sumo wrestler, the place to start would be a restaurant that serves chanko nabe, a concoction of vegetables, meat and seafood that is cooked up in a large pot and consumed in vast quantities by wrestlers, accounting for their girth.

Spirit of the Brush

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Nara Sumi, or ink made in Nara, is made through a traditional method that goes back over a thousands years, that has been hardened into a stick so that it is easier to carry around. At its core, its ingredients are simply soot and gelatin, with spices added to give it a nice aroma. However, it is only through these months-long, traditional techniques that we can produce sticks of Nara Sumi that people have used to write with for more than a thousand years.

Immerse yourself in Japan’s dynamic urban landscapes, from neon-lit streets to serene hidden alleys. Experience the energy of cutting-edge design, fashion, and culture in cities that never cease to inspire.

City Life

Pop Culture

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Disney, Ghibli, Nintendo, Universal…

Music

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“In Japanese culture, there is a belief that God is everywhere - in mountains, trees, rocks, even in our sympathy for robots or Hello Kitty toys.”

— Ryuichi Sakamoto

Fashion

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Savor Japan’s culinary excellence, from Michelin-starred dining to intimate izakayas. Discover the art of Japanese cuisine through exclusive tastings, private chefs, and immersive food experiences.

Food and Drink

Culinary Experiences

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“If I had to eat only in one city for the rest of my life, Tokyo would be it.”

— Anthony Bourdain

Drink Culture

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Vegan and Halal

Shojin ryori is the traditional dining style of Buddhist monks in Japan, and grew widespread in popularity with the spread of Zen Buddhism in the 13th century. As the cuisine is made without meat, fish or other animal products, it can be enjoyed by vegans, vegetarians and meat-eaters alike.
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Explore Japan’s artistic landscape, from contemporary galleries to centuries-old craftsmanship. Meet master artisans, visit private collections, and uncover the creative pulse of Japan.

Arts

Architecture

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Public toilets in Shibuya
like you've never seen.
Toilets are a symbol of Japan's world-renowned hospitality culture. Public toilets will be redesigned in 17 locations throughout Shibuya with the help of 16 creators invited from around the world. We invite you to take a look at the uniqueness of each of these facilities.

Antiques and Crafts

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Public toilets in Shibuya
like you've never seen.
Toilets are a symbol of Japan's world-renowned hospitality culture. Public toilets will be redesigned in 17 locations throughout Shibuya with the help of 16 creators invited from around the world. We invite you to take a look at the uniqueness of each of these facilities.

Design

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Contemporary Art

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Public toilets in Shibuya
like you've never seen.
Toilets are a symbol of Japan's world-renowned hospitality culture. Public toilets will be redesigned in 17 locations throughout Shibuya with the help of 16 creators invited from around the world. We invite you to take a look at the uniqueness of each of these facilities.
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Rejuvenate with Japan’s approach to well-being, from serene onsen retreats to Zen meditation.
Discover holistic experiences that balance mind, body, and spirit in the most tranquil settings.

Wellness

Adventure and Outdoors

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Relaxation

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“When the mind is in a state of simplicity, it sees everything with clarity, and things reveal themselves as they are.”

Spirituality

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Experience the essence of Japan.